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Peec AI alternatives: five AI visibility tools compared

Peec AI starts at $95 a month for 50 prompts on 3 models, with Perplexity as an add-on and Claude on Enterprise. Otterly.AI starts at $29 a month and Vouch at $39, AthenaHQ has a free plan, and Scrunch and Profound suit larger teams. Pick Vouch if you want to see where buyer conversations drop you.

Prices checked 31 October 2026.

Last updated by Vouch

Single-prompt tracking compared with a ThreadSingle-prompt tracking records one answer: named or not. A Thread records six answers and shows the stage where the brand drops out and which rival is chosen.Single-prompt trackingBest electric cycles under 50,000?Your brand: NamedOne answerNamed or not. The conversationthat follows is never seen.A Vouch Thread1. DiscoveryNamed2. ShortlistNamed3. ObjectionNamed4. TrustDropped5. ValueNot named6. DecisionRival chosenSix answersWhere you drop out, and who replaced you.
Single-prompt tracking sees one answer. A Thread sees the whole conversation, so it shows where a brand drops out and who takes its place.
Example data
The Thread diagnosis for a Demo Cycles prompt: the brand survives Discovery, Shortlist and Objection and is dropped at Trust; a bar per stage shows where the 5 conversations ended, 3 of them at Trust; the killer question is stage 4, Trust, “Is their after-sales service reliable?”; Rival Bikes was named instead and rivalbikes.example was the source cited; the recommendation is to publish service centre locations and warranty terms on one page.
The diagnosis: the killer question, who replaced the brand, the sources the assistant cited and what to publish next. Example data from the built-in demo brand Demo Cycles, not a real customer.

Vouch wrote this page, and Vouch is one of the alternatives, so read it with that in mind. Every fact about each tool comes from its own website, checked on the day shown above.

Why people look for an alternative to Peec AI

Peec AI's pricing page lists Starter at $95 a month for 50 prompts in one country, Pro at $245 for 150 prompts in three countries, and Advanced at $495 for 350 prompts across five projects, with Enterprise on custom terms. Each self-serve plan lets you choose 3 active models from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini and Naver AI. Extra models, Perplexity among them, are paid add-ons, and Claude is listed on Enterprise. The API starts on Pro and the Looker Studio connector on Advanced. Teams that want more assistants at a lower entry price often compare other tools.

What Peec AI does well

Peec AI's analytics are detailed. Its pricing page lists prompt volume scores, personas and intent classification on every plan, gap analysis of sources that name your rivals but not you, a crawlability audit and AI referral reporting. From Pro, an Objections report groups the recurring arguments AI answers raise against your brand, monthly on Pro and weekly on Advanced, and every plan checks a number of answers against facts you set about your brand. If your question is how you score across a large prompt library, Peec AI covers a lot of it.

When you compare it with the tools below, two questions help: do 3 active models cover the assistants your buyers use, and do 50 to 350 prompts cover the questions they ask, follow-ups included?

The alternatives at a glance

Vouch Profound Scrunch AthenaHQ Otterly.AI
Assistants tracked 7 on every plan (see methodology) 3 on trial; up to 9 on Enterprise 7 listed 5 free; 11 on Starter 4 included; 3 as add-ons
Entry price $39 a month Free trial; Enterprise custom $300 a month, or $250 billed annually Free plan; Starter $295 a month $29 a month
Buyer-conversation view Yes: six-stage Threads Not stated Not stated Lists conversation context Not stated
Alerts No Not stated Stated on home page Yes Yes
Exports HTML report on paid plans; no CSV CSV and JSON on Enterprise Data API on Enterprise; scheduled reports stated on home page CSV on Starter Reports and export on every plan

Vouch

Vouch follows the conversation a buyer has with an AI assistant. A Thread asks six questions in order, Discovery, Shortlist, Objection, Trust, Value and Decision, and records the stage where your brand stops being named and which brands were named instead. It tracks ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode and Copilot on every plan. Starter is $39 a month. Vouch has no alerts, CSV export or API today. Our methodology explains how each assistant is asked.

Best for: teams that want to know which follow-up question costs them the recommendation.

Profound

Profound is built for enterprise teams. Its Enterprise plan adds up to nine engines, CSV and JSON exports, an API and SSO, and its site also describes agent analytics, Prompt Volumes and ChatGPT Shopping tracking. It offers a free 7-day trial; Enterprise is priced on request.

Best for: large teams that want breadth and governance under one contract.

Scrunch

Scrunch tracks prompts, topics and entities with persona and region filters, watches AI bot crawls, and, according to its home page, combines alerts and scheduled reports on changes in rank, citations and bot behaviour. It serves a version of your site to AI agents through its Agent Experience Platform. Starter is $300 a month, or $250 a month billed annually.

Best for: teams that want monitoring and AI crawler data together.

AthenaHQ

AthenaHQ tracks up to eleven models on Starter and adds content recommendations, brand mention alerts, CSV export and a Shopify integration. It has a free plan with $25 of credit; Starter is $295 a month.

Best for: teams that want to start free or want the longest model list among these self-serve plans.

Otterly.AI

Otterly.AI reports brand coverage, average position and cited links, sends alerts when brand mentions change, and audits pages for AI crawlers. Lite is $29 a month for 15 prompts, with Google AI Mode, Gemini and Claude as paid add-ons.

Best for: teams that want low-cost prompt tracking with alerts.

How to choose

If you want prompt tracking like Peec AI at a lower price, Otterly.AI starts at $29 a month. If you need alerts, look at AthenaHQ or Otterly.AI. If you need enterprise breadth, look at Profound. If your question is where in the buying conversation assistants stop recommending you, that is what Vouch measures; killer questions explains the idea. If CSV exports on every plan, objection reporting or Naver AI coverage matter most, Peec AI remains a strong choice.

Vouch is invite-only for now. To see how Vouch asks each assistant and scores a conversation, read the methodology.

Sources: peec.ai, tryprofound.com, tryprofound.com, scrunch.com, scrunch.com, athenahq.ai, athenahq.ai, otterly.ai, help.otterly.ai, webflow.otterly.ai, webflow.otterly.ai.

Common questions

What is the cheapest alternative to Peec AI?

Of the tools on this page, AthenaHQ has a free plan with $25 of credit, Otterly.AI's Lite is $29 a month and Vouch's Starter is $39. Peec AI's Starter is $95 a month on its pricing page.

Which Peec AI alternative tracks Claude and Perplexity on its entry plan?

Vouch tracks both on every plan. Otterly.AI includes Perplexity and offers Claude as a paid add-on. AthenaHQ's free plan includes Perplexity, and its Starter adds Claude. Peec AI lists Perplexity as a paid add-on model on its self-serve plans and Claude on Enterprise.

Which alternative has alerts?

AthenaHQ and Otterly.AI describe alerts on their own sites, and Scrunch's home page says it combines alerts and scheduled reports on changes in rank, citations and bot behaviour. Vouch has no alerts today, and we did not find alerts on Peec AI's pricing or home page.

Do any alternatives match Peec AI's exports?

Peec AI lists CSV exports on every plan. AthenaHQ lists CSV on Starter, Profound lists CSV and JSON on Enterprise, and Otterly.AI lists reports and export on every plan. Vouch offers an HTML report on paid plans and no CSV today.

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