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Vouch for marketing teams: know where AI loses you the sale

How marketing teams use Vouch to see where AI assistants drop the brand in a buying conversation, which rival they recommend instead, and what to fix first.

Last updated by Vouch

The six stages of a ThreadA buyer conversation moves through Discovery, Shortlist, Objection, Trust, Value and Decision. In this example the brand is named for the first three questions and dropped at Trust, when the buyer asks whether the brand can be trusted.One buyer conversation, six questionsStage 1DiscoveryBest options?Stage 2ShortlistCompare threeStage 3ObjectionDownsides?Stage 4TrustReliable?Stage 5ValueWorth it?Stage 6DecisionWhich to buy?Dropped hereExample: your brand is named for three questions,then a rival takes its place when the buyer asks about trust.
A Thread follows one buyer through six questions. Being named in the first answer is not being chosen: a brand can drop out later, at Objection or Trust.
Example data
The Vouch project dashboard for the demo brand Demo Cycles, scoped to all prompts, engines and countries: a Latest changes strip, each change labelled week of 26 Oct (Vouch Rate down 23, salvation rate down 20 points, visibility down 5 points), a Vouch Rate of 37 from 5 completed conversations, and a card showing where buyers drop the brand: stage 4, Trust, “Is their after-sales service reliable?”, where 3 of 5 Threads dropped it and Rival Bikes was named instead.
The project dashboard: what changed this week, the Vouch Rate and where buyers drop the brand, ahead of the salvation rate, visibility, share of voice and position. Example data from the built-in demo brand Demo Cycles, not a real customer.

The problem

More of your buyers ask an AI assistant before they buy, and you have no view of what it tells them. Someone on the team asks ChatGPT about the category, the brand comes up, and everyone relaxes. Then a sales call mentions a rival "the AI recommended", and nobody can say why.

The answer to the first question is not the whole story. Buyers keep asking: compare these, what are the downsides, can I trust them, is it worth the money, which one should I buy. Your brand can be in the first answer and missing from the last one, and that last one is the one that turns into a sale.

How Threads answer it

Think of a Thread as a mystery shopper for AI answers. It plays your buyer through six questions in order (Discovery, Shortlist, Objection, Trust, Value and Decision), then tells you, in plain terms, the stage where your brand stopped being named, the question that did it and the rival recommended in your place. Daily tracking covers ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode and Copilot (see the methodology for how each is collected); Threads run on ChatGPT, Claude, Gemini and Perplexity.

That follow-up is your killer question. It usually points at something specific: a missing service page, a complaint that nobody answered, a price nobody explained. Vouch suggests what to publish for that stage, and the Vouch Rate tracks whether the fix works, week by week. The methodology explains how answers are collected and scored, and what happens after the first answer walks through the six stages with an example.

Answers vary from run to run, so each Thread runs three times a week, and a week with too few completed conversations says so instead of showing a number.

With Vouch and without

Without Vouch With Vouch
"We came up in ChatGPT" Share of voice and average position against named rivals, every day
No idea what happens after the first answer The stage and the question where the brand drops out
A rival "the AI recommended" The brands named instead, and the sources cited at that stage
A to-do list based on hunches Recommendations tied to the stage where you are lost
No number to report The weekly Vouch Rate and salvation rate, plus an HTML report

Start in three steps

  1. Add your brand and the rivals your sales team hears about most.
  2. Add the prompts from your buyer research: the questions prospects ask before a first call, in their own words, for each market you sell in.
  3. Read the first Threads with your content lead: agree the stage you lose most often and the one page to publish for it, then watch the Vouch Rate.

The pricing page lists what each plan includes.

Common questions

What is the Vouch Rate?

It is one score for how well your brand survives AI buying conversations. Each completed Thread scores from 0 to 1, from the stages your brand survives and whether the final answer recommends you. The Vouch Rate is the week's average, times 100. The methodology page shows the formula.

How often does Vouch check?

Tracking runs once a day for every prompt, assistant and country. Where Threads are on, each Thread runs three times a week, because assistants rarely give the same answer twice.

Can I share results with leadership?

Yes. Every paid plan can download an HTML report for a project. Vouch has no CSV export and no alerts today.

Can I get access today?

Vouch is invite-only for now. Join the waitlist on this page and we will email you when there is a place.

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