Blog
How AI assistants talk about brands across a buying conversation, what generative engine optimisation asks of you, and how to measure it.
Claude SEO: how to get your brand into Claude’s answers
Claude SEO is the work of making your site reachable and quotable for Anthropic’s assistant. Covers the three Anthropic crawlers, content and measurement.
7 min read
LLM SEO: How to Make Your Site Visible to AI Assistants
LLM SEO makes your site reachable, readable and quotable for the language models behind AI assistants. The crawlers to allow, the pages to fix, how to measure.
7 min read
Perplexity SEO: How to Get Your Brand Cited and Recommended
A practical guide to Perplexity SEO: let PerplexityBot in, clear your firewall, write pages Perplexity can quote, and measure citations and picks.
6 min read
AI Share of Voice: What It Is and How to Measure It
AI share of voice is your share of the brand mentions in AI answers, measured against named rivals. How to calculate it, benchmark it and act on it.
8 min read
Checklist: Prepare Your Website for AI Crawlers
A 25-point technical checklist for AI crawlers: robots.txt by user agent, firewalls, server-rendered text, sitemaps, structured data and an optional llms.txt.
6 min read
Quick AI Visibility Check: A 30-Minute Checklist
A quick AI visibility check you can run by hand in 30 minutes: seven prompts to ask, what to write down, how to read it and the first thing to fix.
4 min read
Why Your Brand Disappears in AI Follow-Up Questions
Named in the first AI answer, gone by the fourth. The objection, trust and value follow-ups that drop brands, and the page that answers each one.
5 min read
How AI Assistants Compare Brands at the Shortlist Stage
When a buyer asks an AI assistant to compare options, brands it cannot describe drop off the list. How the shortlist stage works, and how to stay on it.
6 min read
How to Write an llms.txt File, With Examples
How to write an llms.txt file step by step: the format the proposal sets out, worked examples for a SaaS product, a shop and a publisher, and how to test it.
7 min read
Checklist: Make a Product Page Easy for AI Assistants to Cite
A 24-point checklist for product pages AI assistants can read and quote: text, specifications, price, returns, reviews, structured data and crawler access.
5 min read
Should You Block GPTBot? The Real Trade-Offs of Blocking AI Crawlers
Blocking GPTBot is a training choice, not a search choice. What each OpenAI, Anthropic, Google and Perplexity crawler does, and what blocking it changes.
8 min read
Structured Data for AI Answers: What Matters and What Is Myth
Google says AI Overviews need no special schema. Which structured data still earns its place in AI answers, what the documentation says, and the common myths.
7 min read