Blog
How AI assistants talk about brands across a buying conversation, what generative engine optimisation asks of you, and how to measure it.
How to See AI Referral Traffic in GA4
A step-by-step guide to finding visits from ChatGPT, Perplexity, Claude, Gemini and Copilot in Google Analytics 4, with a regex you can copy and its limits.
8 min read
AI SEO: What It Is and How It Changes Search Optimization
AI SEO is the work of keeping your brand visible as search moves from ranked links to AI answers. What it covers, what it is not, and where to start this week.
6 min read
What Is an AI Visibility Audit? A Practical Checklist
An AI visibility audit finds where AI assistants drop your brand and why: crawler access, page quality, third-party coverage. A seven-step checklist to run it.
6 min read
Answer Engine Optimization (AEO): The Practical Guide
Answer engine optimisation is the work of becoming the answer in snippets, AI Overviews and assistants. What moves it, what no longer does, and a checklist.
6 min read
Gemini SEO: How Google Gemini Decides What to Recommend
Gemini SEO is the work of being named in the Gemini app and in the AI Overviews and AI Mode Gemini powers. How Google picks sources and what helps your brand.
5 min read
How to Get Cited by ChatGPT and Other AI Assistants
Getting cited by ChatGPT means being a source its answers link to. How ChatGPT search finds and picks sources, what makes a page citable, and a monthly routine.
5 min read
llms.txt: What It Is and Whether It Helps AI Visibility
llms.txt is a proposed Markdown file that guides AI tools to a site's key pages. What it does, what the 2026 evidence says, and whether it is worth adding.
6 min read
How to Track Brand Mentions in AI Search
Tracking brand mentions in AI search means logging what ChatGPT, Perplexity and Gemini say about you. A free manual method, what tools add, and what to do next.
5 min read
Zero-Click Search: What It Means for Brand Marketing
Most Google searches now end without a click. What zero-click search does to brand marketing, which queries still send visits, and how to win the answer.
5 min read
AI Search Visibility: What It Is and How to Measure It
AI search visibility is how often and how favorably AI assistants mention, cite and recommend your brand. The metrics that matter and how to build a baseline.
4 min read
Best AI Visibility Tools in 2026: An Honest Comparison
A practical comparison of AI visibility tools in 2026: Profound, Peec AI, Otterly, AthenaHQ, Scrunch, Ahrefs Brand Radar and Vouch, and how to choose.
4 min read
How ChatGPT Shopping Picks Products (and How Brands Show Up)
ChatGPT now researches, compares and sells products inside the chat. Here is how product selection works, what OpenAI says about it, and how brands get chosen.
4 min read