Blog
How AI assistants talk about brands across a buying conversation, what generative engine optimisation asks of you, and how to measure it.
GEO vs SEO vs AEO: What Is Actually Different
SEO, AEO and GEO overlap, but they optimize for different outputs: ranked links, featured answers and AI conversations. Here is what changes in practice.
4 min read
Google AI Overviews and AI Mode: How to Show Up When Google Answers for You
AI Overviews appear on about 16 percent of US keywords and cut clicks to top pages by more than half. How inclusion works and what to do about the click loss.
4 min read
How Perplexity Chooses Which Brands to Cite
Perplexity cites around ten sources per buying answer and leans on comparison pages and niche directories. How its sourcing works and how to get included.
3 min read
How to Rank in ChatGPT Search in 2026
Ranking in ChatGPT means being mentioned, cited and recommended in its answers. Here is how ChatGPT finds pages, and the concrete steps that improve your odds.
4 min read
Killer Questions: The Follow-Ups Where Brands Lose the AI Sale
In AI buying conversations, one follow-up question usually ends your brand's run. Here is how to find your killer question and what to publish to survive it.
4 min read
The First Answer Is Not the Sale: What Happens After the Prompt
Buyers do not ask AI one question. They ask five more, and brands drop out at each one. Here is the six-stage journey AI answers take, and how to survive it.
4 min read
What Is Generative Engine Optimization (GEO)?
Generative engine optimization is making your brand visible inside AI-generated answers. Here is what it means, where it came from, and what actually works.
4 min read