content strategy
Vouch blog posts tagged content strategy: guides on generative engine optimisation, AI search visibility and how AI assistants recommend brands.
Why Your Brand Disappears in AI Follow-Up Questions
Named in the first AI answer, gone by the fourth. The objection, trust and value follow-ups that drop brands, and the page that answers each one.
5 min read
How AI Assistants Compare Brands at the Shortlist Stage
When a buyer asks an AI assistant to compare options, brands it cannot describe drop off the list. How the shortlist stage works, and how to stay on it.
6 min read
Checklist: Make a Product Page Easy for AI Assistants to Cite
A 24-point checklist for product pages AI assistants can read and quote: text, specifications, price, returns, reviews, structured data and crawler access.
5 min read
What Is an AI Visibility Audit? A Practical Checklist
An AI visibility audit finds where AI assistants drop your brand and why: crawler access, page quality, third-party coverage. A seven-step checklist to run it.
6 min read
How to Get Cited by ChatGPT and Other AI Assistants
Getting cited by ChatGPT means being a source its answers link to. How ChatGPT search finds and picks sources, what makes a page citable, and a monthly routine.
5 min read
Killer Questions: The Follow-Ups Where Brands Lose the AI Sale
In AI buying conversations, one follow-up question usually ends your brand's run. Here is how to find your killer question and what to publish to survive it.
4 min read