Vouch blog posts tagged Google: guides on generative engine optimisation, AI search visibility and how AI assistants recommend brands.
Structured Data for AI Answers: What Matters and What Is Myth
Google says AI Overviews need no special schema. Which structured data still earns its place in AI answers, what the documentation says, and the common myths.
7 min read
Gemini SEO: How Google Gemini Decides What to Recommend
Gemini SEO is the work of being named in the Gemini app and in the AI Overviews and AI Mode Gemini powers. How Google picks sources and what helps your brand.
5 min read
Zero-Click Search: What It Means for Brand Marketing
Most Google searches now end without a click. What zero-click search does to brand marketing, which queries still send visits, and how to win the answer.
5 min read
Google AI Overviews and AI Mode: How to Show Up When Google Answers for You
AI Overviews appear on about 16 percent of US keywords and cut clicks to top pages by more than half. How inclusion works and what to do about the click loss.
4 min read