SEO
Vouch blog posts tagged SEO: guides on generative engine optimisation, AI search visibility and how AI assistants recommend brands.
Claude SEO: how to get your brand into Claude’s answers
Claude SEO is the work of making your site reachable and quotable for Anthropic’s assistant. Covers the three Anthropic crawlers, content and measurement.
7 min read
LLM SEO: How to Make Your Site Visible to AI Assistants
LLM SEO makes your site reachable, readable and quotable for the language models behind AI assistants. The crawlers to allow, the pages to fix, how to measure.
7 min read
Perplexity SEO: How to Get Your Brand Cited and Recommended
A practical guide to Perplexity SEO: let PerplexityBot in, clear your firewall, write pages Perplexity can quote, and measure citations and picks.
6 min read
Checklist: Prepare Your Website for AI Crawlers
A 25-point technical checklist for AI crawlers: robots.txt by user agent, firewalls, server-rendered text, sitemaps, structured data and an optional llms.txt.
6 min read
How to Write an llms.txt File, With Examples
How to write an llms.txt file step by step: the format the proposal sets out, worked examples for a SaaS product, a shop and a publisher, and how to test it.
7 min read
Should You Block GPTBot? The Real Trade-Offs of Blocking AI Crawlers
Blocking GPTBot is a training choice, not a search choice. What each OpenAI, Anthropic, Google and Perplexity crawler does, and what blocking it changes.
8 min read
Structured Data for AI Answers: What Matters and What Is Myth
Google says AI Overviews need no special schema. Which structured data still earns its place in AI answers, what the documentation says, and the common myths.
7 min read
AI SEO: What It Is and How It Changes Search Optimization
AI SEO is the work of keeping your brand visible as search moves from ranked links to AI answers. What it covers, what it is not, and where to start this week.
6 min read
Answer Engine Optimization (AEO): The Practical Guide
Answer engine optimisation is the work of becoming the answer in snippets, AI Overviews and assistants. What moves it, what no longer does, and a checklist.
6 min read
llms.txt: What It Is and Whether It Helps AI Visibility
llms.txt is a proposed Markdown file that guides AI tools to a site's key pages. What it does, what the 2026 evidence says, and whether it is worth adding.
6 min read
GEO vs SEO vs AEO: What Is Actually Different
SEO, AEO and GEO overlap, but they optimize for different outputs: ranked links, featured answers and AI conversations. Here is what changes in practice.
4 min read