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Vouch vs Profound: AI visibility tools compared

Profound is the better choice for an enterprise that wants wide engine coverage, ChatGPT Shopping data, exports and an API under one contract. Vouch is for teams that want a published monthly price and to see the follow-up question where AI assistants stop recommending them.

Prices checked 30 October 2026.

Last updated by Vouch

Single-prompt tracking compared with a ThreadSingle-prompt tracking records one answer: named or not. A Thread records six answers and shows the stage where the brand drops out and which rival is chosen.Single-prompt trackingBest electric cycles under 50,000?Your brand: NamedOne answerNamed or not. The conversationthat follows is never seen.A Vouch Thread1. DiscoveryNamed2. ShortlistNamed3. ObjectionNamed4. TrustDropped5. ValueNot named6. DecisionRival chosenSix answersWhere you drop out, and who replaced you.
Single-prompt tracking sees one answer. A Thread sees the whole conversation, so it shows where a brand drops out and who takes its place.
Example data
The Thread diagnosis for a Demo Cycles prompt: the brand survives Discovery, Shortlist and Objection and is dropped at Trust; a bar per stage shows where the 5 conversations ended, 3 of them at Trust; the killer question is stage 4, Trust, “Is their after-sales service reliable?”; Rival Bikes was named instead and rivalbikes.example was the source cited; the recommendation is to publish service centre locations and warranty terms on one page.
The diagnosis: the killer question, who replaced the brand, the sources the assistant cited and what to publish next. Example data from the built-in demo brand Demo Cycles, not a real customer.

Vouch wrote this page, so read it knowing we are one of the two tools compared. Every fact about Profound comes from its own website, checked on the day shown above.

At a glance

Vouch Profound
Assistants tracked 7: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode, Copilot (see methodology) Up to 9 on Enterprise (ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, Exa Search); 3 on the trial
Entry price $39 a month (Starter) Free trial (50 prompts a day for 7 days); Enterprise is custom. See their pricing page
Buyer-conversation view Yes: six-stage Threads on ChatGPT, Claude, Gemini and Perplexity Not stated on their site
Alerts No Not stated on their site
Exports HTML report on every paid plan; no CSV CSV and JSON on Enterprise; none on the trial
API No Enterprise

What Profound does well

Profound is built for large teams. Its Enterprise plan lists up to nine answer engines, daily prompt runs, all-time data history, CSV and JSON exports, API access and SSO, and its site lists RBAC, SCIM and SOC 2. Its site also describes Agent Analytics (how AI bots view, cite and refer to your pages), Prompt Volumes drawn from real user conversations, ChatGPT Shopping tracking at SKU level, sentiment, fact-checking of what assistants say about you, and an AI Marketer agent that drafts work for approval. If you need one platform for AI search data, content work and governance, that breadth is the point.

Where Vouch is different

Profound measures how AI engines answer your tracked prompts. Vouch follows the whole conversation a buyer has. A Thread asks an assistant six questions in order: Discovery, Shortlist, Objection, Trust, Value and Decision. Vouch records the stage where your brand stops being named, the question that did it, and which brands were named instead. The Vouch Rate turns a week of those conversations into one score. Our methodology explains how each assistant is asked and how the score is worked out, and what happens after the first answer shows why the later questions matter.

Vouch also publishes its prices. Starter is $39 a month for one project, 15 tracked prompts, two Thread slots, one country and one seat.

Choose Profound if

  • You are an enterprise team and want custom terms, SSO and a dedicated support option.
  • You need DeepSeek, Exa Search or ChatGPT Shopping data.
  • You want CSV or JSON exports and an API today.
  • You want content and agent tools in the same product as your tracking.

Choose Vouch if

  • You want to know which follow-up question ends your brand's run in a buying conversation.
  • You want a published monthly price, with no sales call.
  • You are a smaller team that needs a clear weekly score more than a data warehouse.

Vouch is invite-only for now. To see how Vouch asks each assistant and scores a conversation, read the methodology.

Sources: tryprofound.com, tryprofound.com.

Common questions

Is Vouch cheaper than Profound?

Vouch's Starter plan is $39 a month. Profound's pricing page lists a free trial and a custom-priced Enterprise plan, and mentions a self-serve Agency Growth plan without a price, so there is no published paid figure to compare. Profound's pricing page has the current terms.

Does Profound track multi-turn buyer conversations?

We did not find multi-turn or follow-up conversation tracking described on Profound's pricing or home page when we checked. Vouch's Threads ask six questions in a row, from Discovery to Decision, and record the stage where your brand is dropped.

Which tool covers more AI assistants?

Profound's Enterprise plan lists up to nine answer engines, including DeepSeek and Exa Search. Vouch tracks seven: ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, Google AI Mode and Copilot, and runs Threads on the first four.

Can I export data from Vouch?

Every paid Vouch plan can download an HTML report. Vouch has no CSV export or alerts today. Profound lists CSV and JSON exports and API access on its Enterprise plan, and none on its trial.

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