AI search
Vouch blog posts tagged AI search: guides on generative engine optimisation, AI search visibility and how AI assistants recommend brands.
Claude SEO: how to get your brand into Claude’s answers
Claude SEO is the work of making your site reachable and quotable for Anthropic’s assistant. Covers the three Anthropic crawlers, content and measurement.
7 min read
LLM SEO: How to Make Your Site Visible to AI Assistants
LLM SEO makes your site reachable, readable and quotable for the language models behind AI assistants. The crawlers to allow, the pages to fix, how to measure.
7 min read
Checklist: Prepare Your Website for AI Crawlers
A 25-point technical checklist for AI crawlers: robots.txt by user agent, firewalls, server-rendered text, sitemaps, structured data and an optional llms.txt.
6 min read
Why Your Brand Disappears in AI Follow-Up Questions
Named in the first AI answer, gone by the fourth. The objection, trust and value follow-ups that drop brands, and the page that answers each one.
5 min read
How AI Assistants Compare Brands at the Shortlist Stage
When a buyer asks an AI assistant to compare options, brands it cannot describe drop off the list. How the shortlist stage works, and how to stay on it.
6 min read
How to Write an llms.txt File, With Examples
How to write an llms.txt file step by step: the format the proposal sets out, worked examples for a SaaS product, a shop and a publisher, and how to test it.
7 min read
Should You Block GPTBot? The Real Trade-Offs of Blocking AI Crawlers
Blocking GPTBot is a training choice, not a search choice. What each OpenAI, Anthropic, Google and Perplexity crawler does, and what blocking it changes.
8 min read
Structured Data for AI Answers: What Matters and What Is Myth
Google says AI Overviews need no special schema. Which structured data still earns its place in AI answers, what the documentation says, and the common myths.
7 min read
How to See AI Referral Traffic in GA4
A step-by-step guide to finding visits from ChatGPT, Perplexity, Claude, Gemini and Copilot in Google Analytics 4, with a regex you can copy and its limits.
8 min read
llms.txt: What It Is and Whether It Helps AI Visibility
llms.txt is a proposed Markdown file that guides AI tools to a site's key pages. What it does, what the 2026 evidence says, and whether it is worth adding.
6 min read
Zero-Click Search: What It Means for Brand Marketing
Most Google searches now end without a click. What zero-click search does to brand marketing, which queries still send visits, and how to win the answer.
5 min read
Killer Questions: The Follow-Ups Where Brands Lose the AI Sale
In AI buying conversations, one follow-up question usually ends your brand's run. Here is how to find your killer question and what to publish to survive it.
4 min read