GEO
Vouch blog posts tagged GEO: guides on generative engine optimisation, AI search visibility and how AI assistants recommend brands.
AI Share of Voice: What It Is and How to Measure It
AI share of voice is your share of the brand mentions in AI answers, measured against named rivals. How to calculate it, benchmark it and act on it.
8 min read
How to Write an llms.txt File, With Examples
How to write an llms.txt file step by step: the format the proposal sets out, worked examples for a SaaS product, a shop and a publisher, and how to test it.
7 min read
How to See AI Referral Traffic in GA4
A step-by-step guide to finding visits from ChatGPT, Perplexity, Claude, Gemini and Copilot in Google Analytics 4, with a regex you can copy and its limits.
8 min read
AI SEO: What It Is and How It Changes Search Optimization
AI SEO is the work of keeping your brand visible as search moves from ranked links to AI answers. What it covers, what it is not, and where to start this week.
6 min read
Gemini SEO: How Google Gemini Decides What to Recommend
Gemini SEO is the work of being named in the Gemini app and in the AI Overviews and AI Mode Gemini powers. How Google picks sources and what helps your brand.
5 min read
How to Get Cited by ChatGPT and Other AI Assistants
Getting cited by ChatGPT means being a source its answers link to. How ChatGPT search finds and picks sources, what makes a page citable, and a monthly routine.
5 min read
llms.txt: What It Is and Whether It Helps AI Visibility
llms.txt is a proposed Markdown file that guides AI tools to a site's key pages. What it does, what the 2026 evidence says, and whether it is worth adding.
6 min read
How to Track Brand Mentions in AI Search
Tracking brand mentions in AI search means logging what ChatGPT, Perplexity and Gemini say about you. A free manual method, what tools add, and what to do next.
5 min read
AI Search Visibility: What It Is and How to Measure It
AI search visibility is how often and how favorably AI assistants mention, cite and recommend your brand. The metrics that matter and how to build a baseline.
4 min read
Best AI Visibility Tools in 2026: An Honest Comparison
A practical comparison of AI visibility tools in 2026: Profound, Peec AI, Otterly, AthenaHQ, Scrunch, Ahrefs Brand Radar and Vouch, and how to choose.
4 min read
GEO vs SEO vs AEO: What Is Actually Different
SEO, AEO and GEO overlap, but they optimize for different outputs: ranked links, featured answers and AI conversations. Here is what changes in practice.
4 min read
How Perplexity Chooses Which Brands to Cite
Perplexity cites around ten sources per buying answer and leans on comparison pages and niche directories. How its sourcing works and how to get included.
3 min read